Training Outline:

• Identify core concepts of marketing and the role of marketing in business and society.
• Ability to develop marketing strategies based on product, price, place and promotion objectives.
• Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
• Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
• Design, Plan & pitch marketing plan for your own project.

Trainer’s Bio:

• Asma'a Al-kayyali is a Part-Time Lecturer at PSUT.
• Mentor for “Tashbeak”, a startup in Gaza.
• Certified Professional Trainer from IAPPD.
• Certified Professional Trainer from Ministry of Labor
• Have a master degree in Business Entrepreneurship from PSUT
• Founder of Nawwasa, Entrepreneurship online community for youth.

Location: Zain Innovation Campus - Yarmouk University (ZINC YU)

Date:  18th , 19th and 20th of December 

Time:  12:00 P.M. - 3:00 P.M.